Built by Amazon operators, for Amazon operators

You built the brand.
Now defend it.

One platform. MAP, inventory, POs, suppressions, run rates — pulled automatically from your Amazon account. No uploads. No exports.

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4.9 — Trusted by brands protecting $500M+ in Amazon revenue
RØDE·MACKIE·MOMENTUM 3PL
Command Center — RØDE Microphones LIVE · Mar 9, 2026
$2.1M LW Revenue
$521K Rev at Risk
4.2 WOC Avg
196 Active ASINs
ASINProductWOCRevenueMAPStatus
B09JQ... NT1 5th Gen Microphone 1.2 $342K 3 violations Critical
B0BHK... PodMic USB Broadcast Mic 3.8 $187K Clean Watch
B09K3... Wireless GO II Dual 8.1 $421K Clean Healthy
↑ Scroll up to see the dashboard. Start your 14-day free trial.
THE CONNECTION
Connect your Amazon account.
Built for Vendor Central.

Connect your Vendor Central account once. Kraken pulls live pricing, inventory, PO data, and MAP violations automatically — no manual work, no delays.

Connect in 60 Seconds
Vendor Central
→
Amazon API
→
Kraken
CHROME EXTENSION
Intelligence on every Amazon page.

Install the Kraken Chrome Extension from the Chrome Web Store. It injects a floating toolbar directly onto any Amazon product page — showing MAP violations, Buy Box status, inventory levels, and run rates without leaving the page you’re researching.

Kraken Control — Chrome Extension
MAP: 3 violations found
Run rate: ↑ 12% WoW
WOC: 2.1 weeks
Buy Box: Amazon.com
HOW IT ALL CONNECTS
One platform. Every signal.
From your Amazon account to your phone — the complete intelligence loop.
Vendor Central
→
Amazon API
→
Dashboard
↑ Vendor Central
→
Chrome Extension
→
Email & Push Alerts
500+
Brands Protected
$500M+
Revenue Monitored
50K+
ASINs Tracked Daily
12
Amazon Marketplaces
87% BUY BOX
Buy Box Health
Amazon.com 87%
3P Sellers 8%
Suppressed 5%
Every arm of the operation.
Four modules. One platform. Total visibility.
Ops Compass
WOC, run rate, inventory, and revenue at risk. One table, full picture.
MAP War Room
Live violation tracking. Seller IDs. Enforcement tools. Connected directly to your Amazon account.
Run Rate Intel
Period-over-period trends, contribution analysis, cliff alerts.
Command Center
7 hero KPIs, WOC distribution, PO confirmation rates — your fleet at a glance.
Field Reports from the Fleet
“We were losing $40K a month to gray market sellers on three ASINs. Kraken found the violations in the first 24 hours. Now our MAP compliance is the highest it’s ever been.”
DM
Doug Mitchell
Senior Brand Manager — RØDE Microphones
“I used to spend half my week manually checking pricing. Kraken gave me that time back. The direct Amazon connection means I’m always working with live data, not last Tuesday’s export.”
KT
Kelsie Turner
Amazon Channel Manager — Mackie
“We manage fulfillment for 40+ brands. Kraken is now part of our onboarding for every new brand. Real-time catalog visibility without any manual work.”
BH
Brandon Hayes
VP of Brand Services — Momentum 3PL
Start free. Scale when you’re ready.
From Chrome extension to full enterprise platform. Cancel anytime.
Extension
Free
forever
  • Buy Box on every page
  • MAP violation alerts
  • Run rate indicators
  • No account required
  • Dashboard access
  • Amazon auto-sync
Install Extension
Anchor
$99
/month · <100 SKUs
  • Dashboard + core modules
  • MAP War Room
  • Ops Compass + Alerts
  • CSV upload mode
  • Chrome Extension
  • Amazon auto-sync
Get Anchor
14-Day Free Trial
Commander
$399
/month · 100–500 SKUs
  • Everything in Anchor
  • Full Amazon auto-sync
  • Unlimited ASINs
  • 3P Scanner + Buy Box Intel
  • ASIN Drill-Down
  • WBR/QBR Generator
Start 14-Day Free Trial
Agency
$999
/month · 14-day trial
  • Everything in Commander
  • Multi-vendor accounts
  • Unlimited team seats
  • Client reporting
  • Dedicated support
  • Custom onboarding
Start 14-Day Free Trial
FAQ
What is Kraken Control?
Brand intelligence platform for Amazon vendors and sellers. MAP enforcement, inventory intelligence, brand protection — connected directly to your Amazon account.
How does the Amazon connection work?
Connect your Vendor Central account in 60 seconds. Kraken syncs directly with Amazon — no scraping, no bots, no manual work.
Do I need to do any manual data entry?
No. Your data updates automatically — Kraken pulls live data straight from Amazon. Everything stays current without any manual work.
Is my data safe?
Yes. Encrypted infrastructure, fully isolated per account.
Is Kraken affiliated with Amazon?
No. We connect directly to your Amazon account using Amazon’s official, authorized API.
How does the free trial work?
Commander and Agency include a 14-day free trial — no credit card required. Anchor is $99/mo pay-to-start. The Chrome Extension is free forever, no account needed.

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Kraken Control is an independent analytics platform and is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc. Amazon and all related marks are trademarks of Amazon.com, Inc. © 2026 Kraken Control. All rights reserved.